Campari, one of the leading
global alcoholic spirits, has launched the 2014 edition of the annual Campari Calendar
with the celebration of global cultural heritage as its main focus.
With the theme “Worldwide
Celebrations”, each month of the calendar focuses on a unique festival from a
number of different cultures around the world. Through this intriguing new
theme, Campari intends to highlight how cultures around the world have become
more global than ever before, and reinterprets each celebration through its
spirit made of passion, style and charisma. Continue...
The Campari Calendar is one of
the world’s iconic artistic calendars. Distributed in international limited
edition of only 9,999 copies, it is a small, collectible luxury for the few
that receive it, and is a tribute to the world class talents and photographers
that make it come to life every year.
The 12 images of the Calendar
have been inspired by the followings festivals across all the continents: Spring
Festival – Beijing, China; SautizaBusara – Zanzibar, Tanzania; Mardi Gras – New
Orleans, USA; Hanami – Tokyo, Japan; Feria de Sevilla – Sevilla, Spain and Midsummer’s
Eve – Stonehenge, England.
Others include Rhein In Flammen –
Bingen, Germany; Festival y Mundial de Tango – Buenos Aires, Argentina; RegataStorica
– Venice, Italy; Festival de lasCavaleras – Aguascaliente, Mexico; Melbourne
Cup – Melbourne, Australia and Reveillon – Copacabana, Brazil.
Hollywood actress, Uma Thurman,
2003 Golden Globe Best Actress Award winner, is the sole star of the project
while the shoot was done by Paris-based South African Photographer, Koto
Bolofo.
According to Bob Kunze-Concewitz,
CEO of Gruppo Campari, “The unrivalled legacy of the Campari Calendar is set to
continue this year with the aim of delivering even more invigorating and
inspiring imagery. Once again, boundaries will be pushed in order to stimulate
people’s imaginations with a voyage of discovery each month to explore
worldwide celebrations, and the theme of this year couldn’t be more appropriate
to do so. The Campari Calendar 2014 is dedicated to the pleasure that can be
enjoyed from travel and discovery around the world. With this in mind, we are very
much pleased to unveil the 2014 Campari Calendar.”
Campari is a contemporary and
charismatic classic. The secret recipe, which has remained unchanged,
originated in Novara in 1860 and is the base for some of the most famous
cocktails around the world. Campari is an alcoholic spirit obtained from the
infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With
its vibrant red colour, intense aroma and inspiring flavour, Campari has always
been a symbol of intrigue and pleasure, which unfurls itself into a captivating
drinking experience. These are the values that have made the Campari brand
famous throughout the world as an icon of passionate Italian style and
excellence.
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